OpenAI is ready to sell DALL-E to its first million customers

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A subscription to DALL-E Beta will not break the bank. $ 15 buys you 115 credits, with one credit that allows you to send a text request to AI, which returns four images at once. In other words, that’s $ 15 for 460 images. In addition, users receive 50 free credits in the first month and 15 free credits one month later. However, with users typically generating dozens of images at a time and retaining only the best ones, powerful users could soon burn that share.

Prior to this release, OpenAI has been working with early users to troubleshoot the tool. The first wave of users has produced a steady stream of surreal and stunning images, from cute animal combinations to images that mimic the style of real photographers with strange precision, even humor boards for restaurants and sneaker designs. This has allowed OpenAI to explore the strengths and weaknesses of its tool. “They’ve been giving us a lot of really great feedback,” says Joanne Jang, OpenAI’s product director.

OpenAI has already taken steps to control what kind of images users can produce. For example, people cannot generate images that show known people. In preparation for this commercial release, OpenAI has addressed another serious issue that early users pointed out. The DALL-E version released in April often produced images that contained a clear racial and gender bias, such as images of CEOs and firefighters who were all white men, and teachers and nurses who were all white women.

On July 18, OpenAI announced a solution. When users ask DALL-E 2 to generate an image that includes a group of people, AI now relies on a set of sample data that OpenAI claims to be most representative of global diversity. According to its own evidence, OpenAI says users were 12 times more likely to report that the DALL-E 2 release included people from different backgrounds.

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