Pennsylvania Brewer Gets Creative and BIG with World’s Largest QR Code

DG Yuengling & Son Inc., America’s oldest brewery, has unveiled the world’s largest QR code grown from crops. The QR code is about ¼ mile long and ¼ mile wide, which is roughly the length of 20 football fields.

Yuengling Brewery presents the world’s largest QR code

The giant QR code has been created in recognition of the agricultural industry, which plays an integral role in beer production.

To grow the world’s largest QR code from crops, Yuengling teamed up with Chalfant Family Farms, a family business in Farmland, Indiana. Crops were planted in May 2022.

Currently, a unique version of the brewery’s iconic Stars and Stripes QR code appears on special cans of Yuengling Lager.

Businesses are thinking outside the box with QR codes

The story highlights how businesses are getting creative with the use of QR codes. Quick response (QR) codes have been used by businesses for years to help engage with customers while making it easier to access information about their products or services.

From magazine ads to real estate signs, small businesses are getting more creative with QR codes to extend their reach to customers and create memorable and practical ways to convey important information.

Contactless payments

During the pandemic, many restaurants turned to QR codes so customers could view contactless menus to help limit the spread of the virus. The use of QR codes to allow customers to make contactless payments also gained momentum during the pandemic, creating a safer way to shop.

Yuengling Brewery is leading the way in generating creative QR codes to make a lasting impact on consumers.

The world’s largest QR code made from crops now features Yuengling’s limited edition Team RWG camo cans. When scanned, fans have the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to Team Red, White & Blue (Team RWB) and the brewery’s longtime veteran charity partner of time They can watch Stars & Stripes brand ambassador Lee Brice’s “More Beer” music video. Fans can enter a contest to win tickets to see Brice on tour this summer and shop the brewery’s virtual gift shop.

A QR code like no other

Sheryl Yuengling, a sixth-generation family member, explained the thinking behind the QR code.

“This is a QR code like no other. As we head into the back half of summer, we wanted to offer a unique and fun reminder to support Team RWB and have fun with Lee Brice. Today’s presentation stands out even more the brewery’s year-round campaign dedicated to supporting our nation’s heroes.”

Yuengling has been in business since 1829. Production of Yuengling products takes place at two breweries in Pottsville, Pennsylvania, and one in Tampa, Florida. The creation of the world’s largest QR code made from crops, now appearing on special cans in the US until the end of summer, allowing customers to immerse themselves in a Stars & Stripes digital experience, is proof that when when it comes to QR codes the possibilities are almost endless.

Small businesses need to think creatively to take full advantage of the endless marketing opportunities of quick response codes.

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Image: Yuengling

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