Shopify Collabs Wants to Connect Small Business Merchants and Creators

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Shopify is trying to bring small businesses together with Shopify Collabs, which aims to make it easier for creators to monetize while giving merchants a new sales and marketing channel.

Shopify Collabs wants to connect merchants and small business creators

Shopify Colabs allows creators of all kinds to browse, discover and partner with Shopify’s millions of merchants for free. Shopify merchants can use Collaborations to discover and manage their relationships with creators, giving them a new sales and marketing channel to discover and engage with high-impact audiences.

Using Shopify Collabs for relationship management

Merchants with a shop and discoverable products must install Colabs and then request to join another merchant’s or creator’s community. The Collaborations feature can be used to manage the relationship between the two entities, providing unique links or discount codes that can be shared with one or both of each merchant’s or creator’s audiences.

Partnerships to be “fully integrated” with Shopify

Shopify Chief Product Officer Amir Kabbara said, “Shopify is where the world’s best independent brands go to build their businesses. With Shopify Colabs, we’re making it easier for creators to discover and partner with these brands so they can earn more money and achieve financial independence In the future, Collabs will fully integrate with Shopify, giving creators access to more parts of our platform and accelerating their journey as entrepreneurs.

“For Shopify merchants, collaborations are a new way to find leads at a time when it’s never been harder or more expensive. By giving merchants the ability to discover and partner with creators who ‘align with their brand, they can harness the power of community-driven commerce to reach consumers in new and meaningful ways.’

Content creator Rahel Brhane talked about how Shopify Colabs can help businesses, saying, “While it can be overwhelming and time-consuming to find, communicate and remove brands that reflect who I am, it’s the only way to preserve my integrity and maintaining the trust I’ve built with my audience. That’s why I’m so excited to have access to a product like Shopify Collabs because they’ve made it so easy to find and discover new and existing merchants! My job is to creating and building meaningful relationships with brands and this new platform will make the process much smoother and allow me to focus back on my craft of creating great content!

Find partners with Shopify Collabs

Merchants and creators of all types can use Collaborations to browse, discover, and ultimately partner with Shopify’s millions of merchants at no additional cost. Merchants and creators simply apply for a Shopify Colabs account, then start looking for other merchants and creators who align with their brand and audience.

Once a suitable partner has been found, users use Linkpop, Shopify’s free link to bio tool built for commerce, to select a selection of products that they can then share on their own platforms. The creator then gets paid when someone buys a product using the link a creator has shared.

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Image: Depositphotos

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