Snapchat has announced Snapchat for the web, which is a new Chrome browser version of the app that allows the Snapchat community to stay connected through their cameras while sitting at their computers.
Snapchat now available on the Chrome web browser
Snapchat for web also includes messaging features like chat reactions and chat reply, and they also plan to roll out lenses. The new browser version is currently available to Snapchat+ subscribers in the US, UK and Canada, as well as Australia and New Zealand.
More business benefits of Snapchat
The new Chrome browser version of Snapchat is great news for any small business that uses the popular social media platform to engage with their customers, as business owners no longer need to communicate with customers only on through their phones.
Working on a desktop is common, and being able to access Snapchat interactions from a computer or laptop can make the whole process easier.
Snapchat for the web helps ‘keep conversations going’
In a statement on its website, Snapchat said: “Every day, 332 million people open Snapchat on their phones and, with our camera, can start conversations with their real friends. Today we’re introducing Snapchat for the web , a new way for our community to stay connected through our camera when they’re on their computers.
“Open your laptop and go to web.snapchat.com using Chrome to start a call or pick up where you left off in mobile chats. With over 100 million Snapchat users using our voice and video calls every month on average, we’re excited to offer a new way for our community to keep conversations going on their computers, where they’re already working, learning, and browsing.
What’s interesting about Snapchat is that even if your business doesn’t use the platform, the journey of the app’s creators is a valuable lesson for all entrepreneurs. In an earlier interview, Snapchat co-founder Evan Spiegel explained how Snapchat came about, saying, “Before we did Snapchat, we did this thing called ‘Future Freshman,’ which was designed to help kids get into college, and it totally failed. We worked on it for a year and a half, and it just bombed.”
Spiegel continued: “This was a very informative experience for us because after that, instead of trying to build this really complicated and sophisticated software, we decided that we should start with a simple concept, just build it and see if people like it, then go from there.”
As for Spiegel’s advice for start-ups, he said: “The most important thing for a particular start-up is to put one foot in front of the other and not get caught up in ‘I want to raise a bunch of money’ first ” or “I want to make a business pitch first” or “I want to build a great team first”. But really, the first and most important step is to serve the customer.”
Awesome Snapchat Stats
According to Earthweb, Snapchat has 293 million daily active users as of 2022, with 3.5 billion snaps sent via Snapchat messaging every day.
The platform earned $2.5 billion in revenue in 2020, in a year in which they were valued at $19.4 billion. By 2021, Snapchat’s value had skyrocketed to $90.9 billion.
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