Taco Bell and Cheez-It have tongues wagging with new tostada on a giant cracker

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Taco Bell can’t have enough Cheez, and neither can Twitter.

The Yum! YUM brands,
Tex-Mex has teamed up with Kellogg’s K,
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Cheez-It for a new menu item they are trying in California: the Big Cheez-It Toast. Basically, the $ 2.49 dish piles up seasoned beef, low-fat sour cream, diced fresh tomatoes, crispy lettuce, and grated cheddar cheese on top of a large Cheez-It cookie.

Apparently, it’s 16 times larger than a normal Cheez-It cookie.

There’s also a $ 4.29 Big Cheez-It Crunchwrap Supreme, which includes seasoned veal, nacho cheese sauce, lettuce, low-fat sour cream, and layered tomatoes on a giant Cheez-It, and then s wraps inside an omelette and is grilled. .

Taco Bell food innovation director Liz Matthews said in a statement that Taco Bell’s collaboration with Cheez-It “offers our fans the opportunity to experience the real cheese and crunch they love from our brands in a whole new way “.

However, not everyone can put them in their hands yet, as they are currently only being tested at a Taco Bell location in Irvine, California. They will be available in the 2222 Barranca Pkwy’s restaurant. for two weeks, or until stocks run out.

On Wednesday, the news made Taco Bell and Cheez-It have a trend in real-time Google searches and Twitter TWTR.
The news leaves a lot to be desired for Cheez-It or Taco Bell to only sell large cookies as standalone products.

And fast food chains are launching many other marketing stunts for snacking in the summer.

Also on Wednesday, Arby’s and Procter & Gamble’s Old Spice announced a collaboration to prevent summer “meat sweats”. The $ 60 so-called “Meat Sweat Defense Kit” includes: two dry Old Spice sweat defense sprays with popular flavors; a pair of Arby limited edition “MeatSweats” sweatshirts and sweatpants; a gym towel and a sweat band to clean your sweat; in addition to an Arby gift card, “because it all starts with eating the meats.”

company Yum! The KFC brand is taking “finger licking” literally with its “Finger Sporks”. The hybrid of red plastic spoon and fork fits your finger to “bring out the fun at the family dinner,” according to a company press release. And there’s even an informational commercial inspired by the 90s to show you how to manage it. You can grab two free Finger Sporks by ordering a meal for KFC Sides lovers on the KFC mobile app, KFC.com, or at participating KFC locations through July 12, while supplies last.

Select Krispy Kreme DNUT,
the shops offer soft, smoothie-flavored ice creams. And the donut chain has been successful with such special menu items and collaborations. “Our global St. Patrick’s Day and St. Patrick’s Day campaigns and limited-time offerings, such as our Twix and Rolo donuts, resonated highly among consumers, highlighting award opportunities and the power to give away and brand sharing, ”said Mike Tattersfield, CEO of the company. May, after Krispy Kreme’s first-quarter earnings and revenue exceeded expectations.

McDonald’s MCD,
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has prepared a Chocolatey Pretzel McFlurry at participating restaurants across the country for an undisclosed “limited time”. Mix a soft serving of vanilla with chopped pretzel pieces covered in chocolate and caramel swirl. Or Wendy’s WEN,
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has added a strawberry-flavored Frosty to its candy menu this summer, claiming it has been one of the most requested items by customers.

Less pleasant, though, is that these restaurant chains are struggling with record inflation like everyone else. The McDonald’s international president said the Golden Arches want to raise prices to manage inflation, although the company plans to take small steps rather than a big leap to not leave a bad taste in customers ’mouths. Wendy’s reported first-quarter earnings and revenue that were not expected in May.

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