Opinions expressed by Entrepreneur the collaborators are his.
When was the last time you judged a company just for its logo? If you’re like me, it’s probably earlier today. First impressions are key to establishing a connection with the audience, and without a great logo, making a business on a good first impression is, well, soaring.
This is a fairly standard knowledge in the world of entrepreneurship, but the goal of a great logo design is increasingly complicated by some factors. One of these factors is the development of new software initiatives, which can solve a lot of problems for the owner of a startup.
Wait a minute, I said that logo design is complicated by things like new software, which can also solve these same complications? There seem to be both pros and cons! You guessed it, it’s time to discuss both the pros and cons of using logo design software.
Related: What will be the future of logo design
Logo identification software
First of all, I think it’s important to point out what exactly I mean when I say logo software. After all, graphic design programs have been around for a long time; for example, one of the first image editing software programs was SuperPaint, released in 1973. Adobe Illustrator and Adobe Photoshop remain commercial tools for designers. But as a serial entrepreneur who is well aware of the impact that a logo has on the successes of my startups, I am more interested in talking about software that streamlines the development and availability of logos, specifically, well-designed logos.
So while basic authoring software like Adobe Illustrator will never be disadvantaged in my book, I’m focusing more closely on logo design programs specifically, and even more specifically on runtime software. from the browser. There are too many logo design software sites to list, but most of them are designed to be easy to use and easy to use, which is one of the first great professionals.
Related: How your company logo influences purchasing decisions
Analysis of the advantages of logo software
By seeing how I was able to use the logo software on my own startups, I downplayed the benefits to a few key points.
- Easy to use. It takes time, experience and training to be a good graphic designer. Few, if any, entrepreneurs have these additional resources to devote to a new discipline that they are unlikely to use on a regular basis. Therefore, logo software, much of which is designed for beginners, is a good alternative for learning design details. On the other hand, if an entrepreneur has an idea for a perfect logo, the help of step-by-step logo software can help make a rough outline a reality.
- Brand on demand. This is especially true of AI-based sites, which are able to provide a lot of logo designs at any time of the day or night. As I know from personal experience, living as a serial entrepreneur often means working on projects in the middle of the night, or directly until dawn. Logo software can also mean avoiding the time it takes to communicate with your graphic designer, which is a great help if time constraints are an issue in your launch timeline.
- Economic aspect. With so many freelancers, it looks like the average price of a logo design is going down a bit. Some estimate that it is about $ 250, although there is still the possibility that an entrepreneur can opt for a high-end design, which can reach thousands. On the other hand, the use of logo software significantly reduces this budget; some logo design sites even offer free logo templates that can be edited and customized.
- Simple iteration generation. Not only is it fun to say, but it’s also a vital point to help ensure that entrepreneurs identify the right design for their logo. Iterations are important tools that allow the business owner to research and compare variations of a design, choosing the one that best fits.
In general, I would say that the most important point in favor of logo software is that it can greatly speed up the design process. For entrepreneurs with a hundred demands in our time, it is worth considering logo software. But that doesn’t mean it’s all sun and lollipops.
Related: The perfect combination: how to successfully combine AI and human approaches to business
Investigate the disadvantages of logo software
For each coating, there is a cloud. It’s pretty obvious: I’ve found more advantages to using logo software than disadvantages, and I’ll admit it in advance. However, this does not mean that you have not found any disadvantage. Here are some of them.
- Lack of human touch. When it comes to AI-based software, such as logo generators, this is a big issue that could be a deal breaker for an entrepreneur. We just can’t guarantee the same creative spark that comes from a human graphic designer. But AI design continues to advance, and my hope as an entrepreneur with my eyes set on the future of graphic design is that one day we will be able to accurately represent the full experience of working with a real designer.
- Potential for recycled items. Many logo software come “preloaded”, so to speak, with icons, graphics, shapes, colors, and fonts that can be rearranged according to directions or requests. While all of these elements are large, they are not endless, and the use of pre-loaded, AI-based logo software runs the risk of ending up with a logo that resembles that of another company.
- Generic design. Continuing with the previous two points, it is more possible to end up with a soft, non-specific logo that does not accurately reflect the company behind it.
- Effect on the graphic design industry. Like other industries that have increasingly turned to automation to solve workflow or budgeting problems, the same software that can streamline a logo design project can also draw a potential client from a graphic designer or discourage a designer from even starting their business. , if the number of customers compared to the number of designers does not seem to have a favorable average.
The most complete way to analyze major issues with logo software is to focus on the limitations of AI-driven technology and preloaded design elements. It’s tricky to navigate through all the options and make sure an entrepreneur comes out with a unique, memorable and accurate logo.
Solving the problem
Ultimately, whether or not an employer decides to use logo software like the one I mentioned here depends on the individual. Factors such as timing, budget constraints, and even the personality of the new business influence the decision.
I am a strong advocate of continuing to develop logo design software in a way that can streamline the process while delivering the most accurate and valuable end product possible. That said, the pros and cons deserve to be weighed in the balance. And they may even need to be tailored to your circumstances, such as a large logo.