Demonstration is often dismissed as a “woo-woo” concept. But there are many successful entrepreneurs and professionals who swear by this practice. If you don’t know where to start, The Manifestation Journal can help. Learn about the duet behind this product and how it works in this week’s Small Business Spotlight.
What does the business do
It offers a guided diary.
The magazine is guided by the unconscious mind therapist Robert Hisee.
Co-founder Ted Lawlor told Small Business Trends: “[It] it teaches the user to express their desires and improve their mental health. “
Following a scientific process.
Lawlor explains, “The main goal of our journal is to use scientific evidence to explain the manifestation and show you how to implement specific processes in your daily life.”
How the business started
Due to personal experience with the demonstration.
While dealing with depression, Lawlor worked with Hisee and perfected her practice of manifestation. Together, they created the magazine.
Sharing your message.
Lawlor says: “Our biggest victory as a company was appearing on television to share our story and explain our mission to help people across the country understand and implement the demonstration.”
The biggest risk
Ordering your product in bulk.
As many product-based companies can show, ordering your initial product can be stressful. You may not be sure how many will be sold. And bulk buying is usually necessary.
Lawlor adds: “But they sold out in the pre-order stage in just the first few weeks of starting the business.”
Use influencer marketing.
Lawlor explains: “If I started again, I would start sending more newspapers to celebrities and influencers in order to promote the product and create a big wave in the market.
“I know because we saw great success with our small influencer campaigns. But it would have been nice to do it on a larger scale at an earlier stage.”
How they would spend an additional $ 100,000
Expanding its reach around the world.
Lawlor says: “It would set up supply chains internationally (with accompanying marketing) to enable the magazine to reach people more effectively and efficiently. It would also create an application to distribute positive content on a larger scale.”
Going with the current.
Lawlor adds, “My business partner and I run the business on a very spontaneous basis, with no real plans. We only do what we think is right at the moment. And so far it’s working.”
“Success leaves clues.” – Tony Robbins.
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Image: The Manifestation Journal, Ted Lawlor and Robert Hisee