Packaging is one of the most important criteria of any product. The packaging includes the product and makes it safe for distribution at a later stage. It is the art of protecting the product from any kind of damage.
The packaging includes several stages and can be done with different creative ideas. It is important to wrap or package the product in an attractive way and satisfy the customers.
Packaging often uses plastic and is one of the main concerns in achieving the goal of sustainability. However, wood, metals, paper, plastics and glass can be used for packaging at the same time.
Different products need different types of packaging. For example, a liquid product will need wooden or plastic containers to be safely distributed among customers.
The 3 levels of packaging
There are three levels of packaging that include primary, secondary and tertiary levels. All these levels of packaging protect the product from damage.
Advances in different sustainability techniques have led to the concept of green packaging which has reduced the use of non-renewable resources as a means of packaging. Reduced consumption of these resources will help maintain and protect resources for future generation.
After manufacture, the product is moved to the primary packaging stage. The first step in packaging is the primary packaging, which includes the packaging layer that is in direct contact with the product.
The purpose of the main packaging stage is to protect the product from any moisture or damage. The main packaging also includes product details that will inform customers about the use or direction to use the product.
Any green material can be used during the primary packaging stage. The company can design some kind of minimal packaging that does not require natural resources.
The secondary stage of packaging is to protect the manufactured product and attract customers at the same time. The manufactured product will not attract the attention of customers if the packaging does not look fresh and attractive.
The secondary stage of packaging includes high quality creative images, brand information and the company logo. Market customers have many options to choose from.
The market is becoming very competitive to offer the customer the best at the cheapest price. However, when your product is well designed and packaged, it attracts a large number of customers.
The secondary stage may include wood or paper as part of the packaging. Paper and wood are two elements that are sustainable and help save resources so that they are not wasted.
The tertiary stage of packaging is the final stage of packaging and is totally different from the stages of primary and secondary life. The tertiary stage of the packaging does not act as the attractive part of the packaging.
The main motto of tertiary packaging is to protect the product while shipping or storing the products. The tertiary stage may include the big box. It may also include the packaging of smaller boxes.
The whole stage is involved to make the whole transport process much easier and more comfortable. It must be done taking into account the compact nature of the product.
Packaging as the final step in the manufacturing process
The three levels of packaging are the conclusion of the manufacturing products. The manufacturing process does not end after the product is released. The product simply cannot be distributed to customers due to the fragile nature of the product.
Therefore, manufactured products involve packaging. The use of these techniques (the three stages of the products) is done to protect them from any kind of damage or damage that may be done to the contacts. These packaging techniques are used to prevent waste and attract customers by adding value to the products.
Footnote: Eco-friendly for your packaging
While packaging, plastic is the main element used as part of the packaging. These plastics damage the entire ocean or sea because marine life has been damaged. Animals are exposed to these plastics and die from it. The use of recyclable products should be increased and the use of non-renewable energy sources should be reduced.