Opinions expressed by Entrepreneur the collaborators are his.
No one is perfect. We are all wrong. What is crucial is that we learn from them. And especially in this culture of cover-up, we own them and share them with others so we can all learn and grow. It won’t always be fun. Sharing a warning story about failure, for example. But hugging and sharing them, thinking about what went wrong to do well next time, will lead to respect.
Authentic, compassionate and transparent leaders with a bit of curiosity are the future. However, to encourage all of these traits, you can’t drive without respect. So swallow that pride and share your lessons learned. And in doing so, help yourself and others. It’s a win-win.
And so on in business. How can I contribute to this conversation, now that I have prepared the stage? Given the difficult times that all companies have gone through in recent years, our business has grown rapidly, scaling the business model, evolving and expanding into new markets. He would put all this on the pedestal of success, but he was not without difficulties. Whoever said that the road to success never worked smoothly, was no joke!
Reflecting on our trip, here are my key points:
Culture is king
I mean the value of culture. I can talk about it for hours. I cannot stress its importance for a sustainable, agile and happy workplace. Happy people equals happy customers equals happy business.
Often, in times of rapid growth, numbers and metrics take precedence over fluffy things. However, growth cannot be sustained without these foundations, values and cultures on which great things can be achieved. Even if you have a great culture, especially in times of growth, you need to prioritize it even more.
Think about it. We all know how easy it can be to be absorbed in a time sensitive project that promises great things. However, if no one in the business knows what the vision is, or how this project and its amazing results will contribute to the overall purpose, growth will not be sustainable.
Remembering who you are as a company is key.
Communication is the queen
Then you need to articulate this to your teams. Defining strategy and aligning it with your culture and values is one thing. Communicating it to the team and involving them is another matter.
I return to my previous example. By focusing on the return on investment of a project, it can be easy to lose people along the way (physically and mentally) if we don’t keep them up to date and have their commitment. And if people are not committed, or are not connected to your mission and vision and understand the role they play, it will be difficult to lead rapid growth.
Really ironic, given the impact on finances we know the commitment can generate.
Related: 6 essential components of a solid growth strategy
People are the prince and princesses
This one has two elements. Your people and your customers. I will start with your people. They are your biggest and most powerful asset. You hired them because they are amazing, they fit with your culture and your business. They are the reason you are at this stage of the business.
So why when we have fast growth do we hire at speed? To fill the position, check the box and move on? We all know the cost of the business of hiring the wrong person, both economically and culturally. Because time is not our friend. You know what, make time. Or repent at your leisure.
Roles need to be filled quickly; I understand. But it is crucial to take the time to identify what the role really requires. What skills are essential and, equally important, what are the characteristics and attitudes essential for the position and the company. It’s a matter of attitude versus fitness.
Start with the right person, invest in them, give them ownership and do it every day. This is how to build a business that will grow a lot in the future.
Equally important are your customers. Without them, you have no business. Successful companies are built around their customers; exceeding expectations and excellent in service. To do this you need to understand your needs and desires and overcome them. You need to be in constant communication, actively listening to the comments. I hope this is what drives your rapid growth. It should be an engine.
Related: The key to achieving your company’s growth strategies is talent
Get ready for success
Growth is not everything. It doesn’t always mean success and security. It may be, however, if you lay the groundwork. So before you dive in, take a step back and evaluate the status quo. Highlight areas for improvement and address them. Scale with problems and only serves to intensify them.
Seek growth only when you are ready to succeed. If you are already being the best you can be, you can climb successfully and sustainably.
Related: 3 Ways to Know If Your Growth Strategy Really Helps You Grow