This Company Launched a Crowdfunding Platform for Blockchain Projects


Lucas Mateu is the co-founder and CEO of Vent Finance, a community crowdfunding platform for blockchain projects. He sat down with Jessica Abo to explain how Wind works and why people call their company the Kickstarter of cryptography.

Jessica Abo: Lucas, tell us about your company.

Lucas Mateu:

Vent Finance is a launch pad and multi-chain accelerator. It is a platform that works in the Web3 space that takes projects and brings them to interested investors. It allows us to take the complexity of building tokens and bring them to market and dilute them into a very, very simple concept and platform to understand for acquiring and buying these tokens. We work with all kinds of projects, from games to platforms, cryptographic tokens and anything you can think of. And we make sure they have the right metrics, the right technology, to be able to reach the market.

Your business seems to be the crypto Kickstarter. Is that how you think?

Matthew:

This is the core of what we do. The difference is the involvement we have with companies. Kickstarter is more of a gateway in the sense that they have a panel, they have a gateway to pay. And they process your credit card and basically send you the funds whenever we get to that threshold. This is not what we do. Our platform has a layer of trust. And that level of trust actually comes from the favorable votes of the community, of the government. And that means projects have to be referred to us, usually through partners or community members. And then we really have to assess whether or not they have what it takes to get to the accelerator.

There are two types of projects we work with. Either projects that we incubate ourselves and call them original Vent or projects that actually already have a very high quality. What we are doing is connecting them with the resources they need. But there is definitely a high level of added value as a company or as a project, where a Kickstarter is much more scale. We’ve launched around 13 projects to give you an idea in the last 10 months, while a Kickstarter may have launched hundreds of projects in the same period of time.

Why do you think there is always this separation between blockchain and the rest of the technology?

Matthew:
When you think of great technologies, these are very central companies that have, I would say, very hierarchical advice and directives. And that’s exactly what a lot of crypto people don’t like, and we want to build something that doesn’t depend on anyone like these people. So when we look at our product, as a technology, we definitely want to bring the simplicity of any Web2 product like Uber or any other app you use like Instagram. But we need to take advantage of the technology and ownership of this kind of gig economy / Web3 space. It’s still the same technology. We’re still using the same devices, it’s not like any of that has changed. What we are changing is who owns the infrastructure. And then we’re also changing who builds on it. What are the rules? Are there shareholders, does this concept apply even to this space?

And given your experience, how do you think entrepreneurs should choose between venture capital and crowdfunding?

Matthew:
I don’t think one takes out the other mostly because the appetite for racing is very different. If you’re wondering, would you put, I don’t know, $ 10 into a rookie idea you saw on Kickstarter? Maybe you’re like, you know what, I think it’s a great idea. I’ll put up $ 10, but if I asked you to invest 20% of your savings in a company you might or might not get it. You’d say, you know what, maybe that’s not exactly what I’m looking for. But a venture capitalist who does it professionally and understands how to evaluate and monitor. And that has insurance and all those other tools that can possibly take that risk. And so I think a combination of both is very important.

What has changed with the cryptographic space and Web3 is to bring so many people together and have this digital asset as a tool, a witness. It only allows you to really give that sense of ownership or that sense of distributed funding, to a point that goes far beyond what you could do with the crowdfunding platforms that exist in the traditional space. So for me, it’s the combination of getting some really good VCs that believe in your idea and support you in the long run with high risk. And as soon as you can, and as soon as you have something tangible, you can go and say, “Hey, community, that’s what I’m building.” Then they understand the complexity of the product. And they’re like, ‘wow’. I want to be a part of that. And you can ask for something in return.



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