Top 5 Marketing Strategies To Level Up Your Beauty Business

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The beauty industry is competitive, but it can also be lucrative when marketing is handled correctly.

The global cosmetics market is worth an outstanding $507.8 billion, which is estimated to grow to approximately $750 billion by 2025. As such, brands will expand their marketing strategies to adopt new ways to capture attention of the audience

A beauty brand’s goals can vary, but leveraging the following five marketing strategies ensures that goals are more attainable.

Related: The health and beauty industry is growing rapidly. This is what smart investors are looking for.

1. Inspire potential customers using social media

While a website is essential for beauty brands, so is a prominent social media presence. If you’ve been trying to improve a brand’s marketing while social media platforms are dormant, now could be the perfect time to start promoting your brand through these channels.

Not only does social media allow you to stay in touch with current customers, but reviews, testimonials, and other brand positives can help attract new customers to your beauty brand.

There should also be plenty of content that explains the benefits and features of the products and services. Brands can use sites like Facebook and Instagram to sell products in addition to a company’s website.

An active overview of products and services, along with content that educates and influences, allows a brand to expand its demographic and benefit from increased billing and exposure as a result.

Related: 100 Things You Need to Know to Succeed in the Modern Beauty Industry

2. Consider collaborations with influencers

Another reason why social media is an essential part of marketing for beauty brands is that it allows them to build relationships with influencers. Influencers are popular with subscribers, meaning their audience will embrace any brand mention. However, collaborations with influencers need to be done right.

First, the chosen influencer must be right for the brand. Simply picking anyone with a large following will not guarantee success if the products or services do not match. It’s also essential to be realistic and accept that some influencers may refuse to work alongside a brand, so making a shortlist of potential collaborations can be a good idea.

Finally, it is essential to establish what both parties will receive from the collaboration. For example, a beauty company launching an exciting new product might send out some free trials for influencers to try.

In other cases, a beauty brand may have to pay a fee for influencers to promote products and services, but this can mean more choice in how a brand is promoted.

Finding the right influencer who understands and enjoys the brand can take some time, but it’s an avenue worth exploring when looking for exposure.

Related: How to Become a Beauty Influencer

3. Don’t forget the benefits of augmented and virtual reality

To some, the concept of Augmented Reality (AR) and Virtual Reality (VR) may sound gimmicky. Still, the beauty industry is embracing both forms of technology to offer customers store-like services.

For example, augmented reality is perfect for allowing people to try on makeup while using their smartphones. An AR-centric app can help people try different products and place an order online without ever leaving their home.

Similarly, virtual reality allows those interested in visiting a salon or business a real-time view of the premises and some of the features available. Both AR and VR functionality may depend on the platform used. For example, those looking to promote local services may find that using Android and iOS helps due to their popularity.

In other cases, a more complicated approach may be necessary, particularly within the manufacturing industry.

The most important thing to note is that virtual reality and augmented reality are affordable and flexible marketing opportunities that can serve a wider audience using multiple operating systems in some way, which means there are many opportunities for a beauty brand take advantage of the advantages.

Related: The future of the beauty industry in an increasingly virtual world

4. Promote transparent pricing strategies

Whether reaching a new audience or maintaining an existing audience, businesses and brands need to be completely transparent about pricing. If prospects and customers cannot fully understand the pricing structure of a product or service, they will likely move on to the competition.

For example, a booking fee associated with a transaction must be cleared before payment is made. This is especially important when promoting beauty services such as liposuction.

There may be cases where liposuction is advertised at a certain price, but several factors must be considered before a client has a final price. As such, the cost of liposuction can vary based on an individual’s requirements, which should be clear when pricing services.

Transparent pricing not only reduces a customer’s frustration when making a purchase, but will also increase sales due to the clarity provided.

Related: Hitting the perfect price point

5. Consider starting a subscription service

Subscription services come in many different forms. Whether you’re looking for food or perfume, there’s an option available. The beauty industry is perfectly suited to this type of business model.

The type of subscription available may depend on a brand’s goals. Examples might include a range of subscriptions that take into account different budgets or the guarantee of getting the first look at new products and services.

A subscription service not only provides steady revenue for a brand, but also introduces products and services to a whole new audience that can remain loyal. A subscription business model can also help a company create new customer profiles that can be used for future marketing efforts.

Although the beauty industry will adopt other forms of marketing in the future, taking note of the five strategies listed ensures that a brand can easily reach its intended audience.

Related: How to work in the fashion or beauty industry

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