Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade he has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales coach and personal producer, Brynne took all the traditional selling techniques and adapted them to the new digital world. It guides professionals in establishing a subject matter expert brand, finding and engaging the right target market, and leveraging customers and networking partners from warm introductions to qualified buyers. Brynne is also the co-host of the Socialize sales podcast and author of The LinkedIn Sales Playbook, a tactical guide to social selling.
Brynne joins me today to share her experience and expertise in social selling, especially on Linkedin. We talk about his beginnings in sales, working in cold calling and networking, and how it all relates to his use of Linkedin. We discuss the differences between Linkedin and other resources when it comes to finding leads, the fate of traditional selling, and some of the pros and cons of Linkedin as it stands. Brynne shares her method for making connections, how to make your Linkedin profile a landing page for potential clients and make a positive and compelling impression. We also explore the automation option for lead generation on Linkedin, where it stands ethically and morally, what exactly counts as a lead, and some other tools available to maximize output on Linkedin social sales.
“If we can slow down our spread, just a little bit, we’ll speed up our bottom line.” – Brynne Tillman
Listen to the podcast below:
This week on the SmallBizChat podcast:
- Linkedin for business development
- What makes Linkedin great for B2B sales
- What it takes to be a social marketer
- Dealing with spam and bots
- Setting up a compelling Linkedin profile
- The pros and cons of the ask/offer relationship
- Automation on Linkedin
- Use of Linkedin Sales Navigator
Connect with Brynne Tillman:
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