A condensed sales and marketing system that can benefit any small business.
In my most recent search for new marketing readings, I came across Chris Smith’s The Conversion Code: Stop Chasing Leads and Start Attracting Customers.
This book was originally published in 2016 and has just been completely updated and released. This is what caught my eye.
Chris Smith gritted his teeth in the mortgage business when it was hard to be in the mortgage business.
He has worked for Quicken Loans and Rocket Mortgage selling different types of real estate financing products, such as “No Income, No Assets” mortgages. With a career like this, he has had to sell to people who did not know him, who did not like him and who did not trust him. I can relate to this kind of experience and that’s why I greet you.
In other words, he is a nice guy who knows how to connect and convert when needed.
Chris Smith is the co-founder of Curaytor, a company that makes sales and marketing tools for real estate. In less than five years, he used the plan in his book The Conversion Code to grow Curaytor to nearly $ 15 million in annual recurring revenue, without raising any venture capital. Chris previously worked for two billionaires, a $ 1 billion company, and a $ 108 million startup that Zillow acquired. He speaks live to more than 50,000 people a year.
People used to say that sales were a “numbers game”, that no matter what you do, if you have enough leads, you will convert some. This kind of approach is a waste of time. As with most things, it’s about the quality of your leads, not the quality of your leads.
“Conversion code” updates may be better than the original
Imagine if you found out that the foundations of your house were cracking or leaking, this is NOT good news. In fact, it is expensive news and requires immediate action.
That’s why I think the latest release of “The Conversion Code” is even better than the original. It addresses some of the most profound changes in the marketing infrastructure that you are currently facing.
Here are just a few things to show you what I mean:
The entrance is everything: In essence, this book is about content marketing. Consumers have shown us that they hate intrusive messages, that they are tired of our ads and simply want more control over their shopping experience.
This has been updated Conversion code is basically a content marketing and digital marketing course in less than 250 pages.
- Landing pages
- Content optimization
- Email Marketing
- Social media (such as using audio, podcasts, videos, Twitter, Instagram, TikTok, LinkedIn)
- Advertising (Facebook Ads, Google Ads
- Sales tools (chat bots, text messaging, sales process, sales meetings, referrals)
I won’t go into more detail here because there’s just too much to cover and it wouldn’t fit. I just want to show you this The conversion code is a condensed sales and marketing system that can benefit any small business.
A new level of privacy: You may have seen the news, but consumers around the world have cracked down on privacy and are saying, “Stay out!”
Did you know that 96% of all Apple users who are asked about sharing data say NO! Almost 90% of people avoid cookies or have stopped sharing cookies. Oh, and you can’t even trust your email opening rates, as Apple asks users if they want to tell you that they’ve opened the email.
The conversion code contains new tips, tricks, tools, templates, platforms, research, data, and best practices to help you face this new world or privacy.
A focus on participation: I mentioned inbound marketing – only customers find you. Most importantly, your potential customers are committed to you.
Here’s an example of Chris Smith inviting people to participate (attract) them instead of being out.
Practical, feasible and consumable
The conversion code it’s my kind of marketing book. I love how digestible it is. You know how doing a simple Google search and reading articles can be overwhelming. The advice is too vague or everyone just repeats the same useless advice over and over again.
This book is practical. Inside, Smith has added these “DO IT NOW MORE” challenges that you can do at your own pace, see what results you get, and keep learning and growing.
I want to give a word of warning. Smith mentions MANY options. Don’t think that you have to do it all at once. Make sure you choose the marketing options that best suit your strengths and resources.
Generally, The conversion code It’s a must-read: hurry up before something changes again!