What is Linktree? – Small Business Trends

In the ever-changing world of social media marketing, businesses need to keep up with the latest trends. One such trend is using Linktree as a way to direct your followers to your most important links via a landing page.

In this article, we’ll talk about what Linktree is, how it works, and some of its benefits. Let’s dive in!

An introduction to Linktree

Linktree helps you create a landing page that includes multiple links from you to your social media accounts using just one link. This can be useful for Instagram users who want to keep their Instagram bio simple.

They can easily add links and direct users to their other social media accounts, websites or other online properties using Linktree. Using a Linktree URL in your Instagram bio or other social media accounts allows you to share more than one link in your bio.

What is Linktree for?

Linktree can be used for several purposes. Let’s take a look at four ways businesses can use Linktreeā€¦

Increase website traffic

Using Linktree can help increase traffic to your website by making it easier for people to find you.

For example, if you have a blog post that you want people to read, you can share the link on Linktree and people can click on it without having to search for your website.

Increase social media engagement

Linktree can also help increase social media engagement by making it easier for people to find your content.

For example, if you share a blog post on Twitter, you can include a link to the post on Linktree so people can easily find and click on it.

Create a more professional online presence

Linktree can help you create a more professional online presence by allowing you to link all your social media accounts and other websites in one place. This can be helpful if you’re trying to create a more polished online persona for your business.

Generate leads and sales

Linktree can also be used to generate leads and sales. For example, if you have a product or service you want to promote, you can share a link to it on Linktree and people can click through to your website or sales page.

Is Linktree free or paid?

Linktree is a free tool that helps users build a portfolio of links. It offers a free account and a paid account. The free version includes unlimited links just like their paid subscriptions. However, one downside of the free tier is the lack of analytics.

You will need to be on their paid “Starter” plan to have access to the analytics.

Benefits of using Linktree

There are many benefits to using Linktree for social channels and websites. Here are just five benefits of using Linktree in your business:

  • Custom landing pages. With Linktree, you can design a page that looks exactly how you want, without having to worry about the design of your social media platforms or website.
  • Linktree analysis. Linktree includes an analytics dashboard similar to Google Analytics that lets you see how much traffic each link is getting, where your visitors are coming from, and what platform they’re using. Unfortunately, this feature is only available on paid plans.
  • Unlimited links. There is no limit to the number of links you can add to your Linktree, so you can include as many links as you like. This is very useful if you have a lot of content or want to include links to external websites.
  • Easy to use. Linktree is very easy to use, even if you are not tech savvy. The interface is simple and no coding is required.
  • affordable In addition to Linktree’s free plan, they have paid plans that start at just $5 per month, which is very affordable for most businesses.

Cons of using Linktree

While Linktree is great, it also has its negatives. Let’s take a look at the three drawbacks of Linktreeā€¦

  • The free version is limited. If you want access to Pro features like analytics, it will cost you at least $5 per month.
  • Linktree is an intermediary. When you use Linktree, you are essentially using an intermediary to link to your content. This is not necessarily a bad thing, but it is something to be aware of.
  • Trust Linktree. If Linktree stops working or changes its platform, you could be in trouble. This is something to keep in mind if you rely heavily on Linktree for your business.

How to make a Linktree

Making a Linktree is quick and easy. Here’s a quick step-by-step guide:

Step 1: Claim your landing page URL from Linktree

Step 2: Enter your email or phone number

Step 3: Enter your desired password

Step 4: Enter your name

Step 5: Select the main category and an optional subcategory

Step 6: Choose your plan

Step 7: Verify your email

Step 8: Add all your links

Step 9: Reorder and share multiple links

Linktree Tips

  • Keep your Linktree fresh. Just like any other social media platform, you need to keep your Linktree updated and drive traffic to new content to keep people engaged.
  • Profile picture. Your profile picture is the first thing people will see when they visit your Linktree, so make sure it’s on-brand and high-quality.
  • Use keywords in your bio. As with any other social media platform, your bio is searchable, so be sure to use keywords that describe what you do and what people can expect to find on your Linktree.
  • Add new links often. Linktree’s goal is to give people quick and easy access to all of your content, so be sure to add new links often.
  • Use analytics to see what works. Linktree has built-in analytics that show you how many people click on each link, so use this data to see what’s working and adapt accordingly.
  • Cross promote your Linktree. As with any other social media platform, the more places you promote your Linktree, the more people will see it.

Alternatives to Linktree

Linktree isn’t your only option when it comes to building a link landing page. Here are three of the best alternatives:

link doll

Linkpop is powered by Shopify and is a great alternative if you have an eCommerce business. It has great analytics and makes it easy to sell your products directly from your TikTok bio link on Instagram.


Koji is a solid Linktree alternative for influencers, content creators, and small businesses. It is very quick and easy to set up your landing page and provides a seamless experience for the audience.


A third alternative to Linktree is AllMyLinks. The biggest advantage they have over Linktree is that they are 100% free and provide analytics to users at no extra cost.

Can you make money with Linktree?

It is possible to make money with Linktree, but it is not guaranteed. You will need to work and promote your Linktree profile if you want to earn from it. Some ways to make money from your Linktree are promoting products or services as an affiliate, selling digital products, or collecting donations.

How many followers do you need for Linktree?

You don’t need a certain number of followers to use Linktree. However, being able to include your Linktree link on your social media profiles will vary depending on the platform you use. For example, you can add your Linktree link to your Twitter bio even if you don’t have any followers. With TikTok, on the other hand, you’ll need at least 1,000 followers before you can add a link to your bio.

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