What Is Small Business SEO?

Despite being a small business, it is still possible to develop an SEO strategy to help you stay competitive in your market.

Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business without the need for a budget.

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It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches compared to overall results. However, some small businesses may expect to take advantage of local traffic, so if it’s you, your small business strategy will include local steps. We’ll talk more about that later.

Is SEO good for small businesses?

SEO is essential for small businesses as it helps you drive organic traffic without spending money on ads on SERPs or other channels. When your site appears in the search rankings, you become competitive and drive more traffic, which in turn helps you build engagement, sales, and build a customer base.

Failure to optimize your site may mean that your competitors are the only ones appearing in the results and that your target audience may not even know you exist.

Let’s see how to do SEO for a small business. Let’s see how to do SEO for a small business.

SEO strategy for small businesses

Small business SEO does not require a large team to get things up and running, nor does it require a significant budget. Many of the steps you can take are free and can be handled by you.

Let’s see how to do SEO for a small business.

1. Do a keyword search.

Keyword research helps you find the right keywords to use on your website when you write about your content, add titles to your pages, and even choose your URLs.

You’ll find the most relevant words to use on your website when you type in what you offer and the search terms that your audience usually uses when searching for products like yours. As a small business, your keywords should help you stand out from your unique offerings and stand out in your niche.

The easiest way to search for keywords is to use a keyword search tool, such as the free Google Keyword Planner.

2. Construct a logical place structure.

An important factor in ranking your site in the SERPs is creating a Google-friendly site structure with structured schema and data markup.

  • Schema tagging is the code you add to your website to give more information about your listings. It can help you rank higher in search results and generate clicks. For example, you can add a star rating scheme to your listing so that browsers can see that you are highly valued and worth a look.
  • Structured data is how you organize and tag text on your website, and help crawlers understand the context of the information on your site’s pages. For example, you would use structured data from the product page for product description pages.

You also want your website to have a logical structure for site navigation, including internal links. This helps Google navigate the different pages of your site and understand what it is. The following image is an example of the structure of a high quality website.

3. Optimize your on-page SEO.

On-page SEO includes elements such as meta tags and alternative image text. These things tell Google what’s on your site and give search engines more information about what they’ll find.

1. Meta tags

Meta tags are crucial for small business SEO. Because competition can be overwhelming, the use of accurate metadescriptions and meta tags helps Google show you the right results for the most relevant queries for your business.

  • Metattitles are the headings you use to describe what is in the content of your page. When you write them, try to summarize the main topic of your page with a related keyword.
  • Metadescriptions provide a summary of your page that explains your business. This summary is only visible in search results and, when typed, is intended to include your target keywords.

The following image is a search results card from Marcy & Myrtle, a small Brooklyn coffee shop. It has a metatitle, Marcy & Myrtle: Fresh coffee and baked goodsand a meta description: Marcy & Myrtle offers you freshly brewed coffee, delicious pastries and great service in a cozy and relaxing atmosphere.

seo example for small businesses metatitle and meta description

2. High Text Image

The alternate text in the image describes the images on your site, giving more context to your content. Alternative image text can also help you rank in image packages and image search results.

Alternate image text also ensures that your website is accessible, as screen readers can use your descriptions to describe a one-page image.

Syndicated is a movie theater and restaurant, and the picture below is a picture of their website announcing their Sidewalk Cinema series. The alternate text reads, “Image of Sidewalk Cinema at Night Showing the Realm of Wes Anderson’s Moonrise.”

The alternative text uses relevant keywords related to the offer, the sidewalk cinema, which will show the business in the relevant queries.

seo example for small image alternative text companies

Image source

4. Get inbound links from relevant sites.

A good way to gain authority in the SERPs as a small business is to get inbound links from relevant sites, as Google trusts sites with high domain rankings. Also build trust with your audience if they find links to your site on pages they trust.

Here are some strategies for getting inbound links:

1. List your business in related directories.

Submit your links to directories related to your business, but make sure they are legitimate. Listing your site on spam and fraudulent websites will do more harm than good.

LinkedIn is a great directory for small businesses to include, regardless of the niche, as it is a credible source with a high domain rating. Awoke Vintage is a small Brooklyn, New York company that has created a LinkedIn business profile.

seo example for small backlink businesses

Image source

2. Submit your site to local listings.

If you rely on local traffic, submit your NAP (name, address, phone number) to local directories. Many local directories are a source of authority, so having your business in them increases your credibility. Examples of directories include:

Here is a list of the best online directories for local businesses.

3. Place your link on all your profiles.

If you have multiple social media accounts, place a link to your website on your profile. For example, you can include your link in the descriptions of your YouTube channel or in your Twitter biography.

5. Technical SEO

As a small business, you may not have much content on your website. However, you still want to monitor technical SEO to ensure that your site works and is easy to navigate. Some key elements to focus on are:

  • Secure Sockets Layer to tell Google to provide a secure browsing experience.
  • Optimize page speed by compressing large images and files.
  • Make sure your site’s code isn’t cluttered and has a logical structure so that crawlers can easily navigate and learn about your site.
  • Mobile optimization with responsive mobile design so that visitors can easily navigate and have a delightful experience regardless of device.

6. Write a good copy.

Maybe you’re thinking, “But I’m just a small business! I don’t have much to write about!” OK, you don’t need to write much, but you want to make sure all the copies of your site are good, as they include your target keywords. relevant to your business and when they appear in the results.

7. Continuously monitor your SEO.

Part of your overall SEO efforts is to continually monitor your website. You can run SEO audits periodically to check each of the items we mentioned above, and find out if anything needs to be fixed.

8. Optional: Tell Google where you are.

If you rely on local customers and local traffic to generate revenue, you want Google to know how to show your location in relevant queries by adding structured business data to your site. You also want to optimize your Google My Business profile.

SEO will help you stand out as a small business.

Small business SEO is free and also helps you appear in the same SERPs as your competitors. An optimized site can help you stand out and attract qualified customers who are already looking for what you offer.

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