What Marketers Need to Know


When I first noticed YouTube hashtags appearing in videos, I thought they looked silly. Back then, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized the usefulness of tags.

Clicking on the tag helped me easily find other anime related videos and content creators. And when I started my own channel, hashtags helped users find and interact with my own videos.

YouTube hashtags are a simple yet effective way to get more attention to your videos and increase your channel’s audience. Here’s everything marketers need to know about YouTube hashtags.

What are YouTube Hashtags?

How to add hashtags to a YouTube video

The best YouTube hashtags for your video

Popular YouTube Hashtags

Hashtags for gaming videos

Hashtags for food videos

Hashtags for beauty and fashion videos

Hashtags for entertainment videos

Hashtags for educational videos

Top YouTube Hashtags

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What are YouTube Hashtags?

YouTube hashtags are keywords preceded by the # symbol. Hashtags are clickable and allow users to easily find related videos that share the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to search the YouTube search bar.

Ultimately, hashtags make videos more visible, benefiting both users and content creators.

In the example below, Today features the #Emmys #Fashion and #RedCarpet for their “Fashion Hits and Misses From the 2022 Emmy Awards” video.

A YouTube video posted today uses YouTube hashtags in its description.Source of the image

Clicking on #Emmys will take you to a page with other YouTube videos with the same hashtag.

The #Emmys hashtag takes users to a page full of other videos with the same hashtagSource of the image

You can now find and click through other videos covering the awards show.

How to add hashtags to a YouTube video

Hashtags can be added to the title or description of a YouTube video. Just type the # symbol in the title or description and start adding the topic or keyword you want to associate with your video. YouTube will then suggest popular hashtags based on what you’ve typed. From there, choose a recommended hashtag to promote your video to others with the same hashtag, or create one that fits your content.

The hashtags you used will link to a results page with other videos that share the hashtag.

The best YouTube hashtags for your video

The best YouTube hashtags for your video will depend on its content. For example, if your video features a celebrity, influencer, or public figure, you can use their name as a hashtag. If your video is part of an ongoing series or playlist on your channel, you can also include the title of the series or playlist as a hashtag.

In the example below, First We Feast uses the hashtags #Hotones, #Lizzo, and #SeanEvans. Hot Ones is the name of the channel’s series, Lizzo is the celebrity being interviewed and Sean Evans is the host.

YouTube hashtags are used to promote this YouTube video about singer LizzoSource of the image

In this example, using #Hotones in the video is great for the channel because clicking on it takes the viewer to a page that shows other videos from the web series.

The YouTube hashtag #hotones takes users to a page of videos that use the hashtagSource of the image

Hashtags that align with your niche are also best for your videos. For example, if you are a fashion YouTuber, hashtags like #fashion, #outfitideas or #styleinspo will be most useful for your videos. If your videos are funny, then hashtags like #comedy, #lol or #comedyskit are solid choices.

To find the best hashtags for your video, search for videos from other creators in your niche to see what tags they’re using. Or search for words in the YouTube search bar to see what other popular words and phrases come up. TubeBuddy is also a great tool for YouTube content creators and has a feature that allows creators to find keywords and phrases that can be converted into hashtags.

Screenshot of TubeBuddy's Keyword Explorer feature that can be used to find YouTube hashtagsSource of the image

Make sure you don’t use too many hashtags in your videos. According to Google, the more hashtags you use, the less relevant your video will be. Try to stick to no more than three hashtags per video. If your video contains more than 60 hashtags, YouTube will ignore all hashtags and your video may be removed from your uploads or search results.

Your video can also be removed if you use irrelevant or misleading hashtags. So remember: not all trending hashtags will guarantee the success of your video. If you see a hashtag trending on YouTube, but it’s not relevant to your video, leave it alone.

Popular YouTube Hashtags

Here are some popular hashtags for different types of YouTube content.

Hashtags for gaming videos

#players

#games

#to live

#games

#game

#youtubegamer

#game review

#gamer

#live stream

#game comment

Hashtags for food videos

#food

#foodie

#cook

#tasty recipes

#tasty

#healthy food

#healthysupper

#tasty

#recipes

#home cooking

Hashtags for beauty and fashion videos

#beautyhacks

#skincare

#fashion

#grwm (get ready with me)

#fashion trends

#makeup

#modelist

#ootd (outfit of the day)

#makeup tutorial

#makeup

Hashtags for entertainment videos

#fun

#comedy

#lol

#shorts (for YouTube shorts)

#to live

#skit

#music

#comics

#film

Hashtags for educational videos

#education

#learning

#education

#curious facts

#science

#technology

#literature

#theory

#school

#video essay

Top YouTube Hashtags

Here are some of the top YouTube hashtags that can be applied to most types of videos.

#youtube

#youtubers

#viral

#subscribe

#video

#youtubemusic

#youtubechannel

#youtubevideos

#youtubeshorts

#youtubecreator

Using YouTube hashtags will help your videos find the right audience, which will grow your channel. Just remember to always use relevant hashtags and not tag your content too much. If you remember these rules, you can use YouTube hashtags to your advantage.

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