Twitter has more than 192 million daily active users, a number that is expected to continue to grow in the coming years. However, just because the platform has millions of users does not guarantee that you will become a Twitter power user or gain thousands of followers, even if you tweet regularly.
Getting followers and engagement on Twitter is easier said than done. Despite your best efforts, it can feel like you’re shouting into the void. However, the good news is that it is possible to increase your number of followers and become a power user on Twitter.
In this article, we’ll look at what sets Twitter power users apart from the rest and how you can become a power user too.
What is a power user?
A power user is someone who is very familiar with the uncommon (or often advanced) features of an application, system, or tool.
The term also refers to people who spend a lot of time using a system, application, or tool. And their near-obsession with the device, app, or system gives them a higher command than casual users.
What is a Twitter Power User?
A Twitter power user is a prolific user who tweets at least several times a day. Power users are essential to Twitter because their tweets are what keep casual users and other power users coming back to the app.
According to Pew Research Center research, 10% of Twitter users are Power Users, and this small number of users are responsible for approximately 80% of tweets on Twitter.
They are also known as SuperTweeters. Advanced users are not limited to a few tweets. Instead, his tweet count reaches tens of thousands or even more.
This number is not surprising, considering that most of them have accounts that date back to the early days of Twitter. Since they’ve been around for a while and have been super active, it only makes sense that they have tons of tweets.
For example, Twitter power user naval has over 200,000 tweets.
Although they may seem similar, most celebrities are not power users.
For example, although popstar taylor swift has over 90 million followers, has made about 700 tweets since 2008. So it certainly doesn’t count as a power user account.
On the other hand, power users may not be famous people or brands right now, but their use of Twitter power has grown their accounts to incredible numbers over the years.
What are the characteristics of a Twitter power user?
So what makes Twitter power users different from casual users? Here are five characteristics that set them apart from other users.
1. They tweet several times a day.
The power user is not a casual observer on Twitter. Instead of sitting around reading other people’s tweets, they are active users of the app, which is reflected in the number of tweets they post each day and over time. Additionally, most of his tweets see impressive engagement numbers, including numerous retweets and replies.
2. They have a high number of followers.
Another characteristic of power users is that they have many followers. We are talking about accounts with hundreds of thousands of followers, and some of them even have followers reaching millions.
3. They have a niche.
Rarely do you find powerful Twitter users talking about multiple topics. In most cases, they only talk about a niche topic, such as marketing, politics, technology, or business.
4. Chances are they have a blog or website.
Power users tend to be quite popular because they exist in other realms. Many of them usually have a blog or website where they expand on their thoughts and tweets.
5. They have access to unique features.
From the premiere of Twitter Blueone of the features of many advanced users is that they have access to unique features such as folders for bookmarks, custom icons and more.
Examples of advanced Twitter users
Here are some popular Twitter users:
1. Elon Musk (@elonmusk)
Is there a more powerful business person on the planet than Elon Musk right now? We don’t think so. While some people may like him and others may not, his tweets move markets and spark conversations. For this reason, it is definitely a power user.
2. SlimJim (@SlimJim)
The official Twitter handle of the American snack brand is a power user.
Although it’s a branded account, it has a personal touch and brands itself as “the CEO of followers”. You don’t have to look far to find a Slim Jim tweet turned meme: like this.
3. Robert Scoble (@scobleizer)
This is one of the most recognized power users of the application. He frequently tweets about technology, and his account uses some of Twitter’s newest and most premium features.
4. Guy Kawasaki (@GuyKawaski)
Guy Kawaski is another power user. He is the author of several best-selling books and shares valuable content on topics related to economics, technology and business.
5. Fabrizio Romano (@FabrizioRomano)
Fabrizio is one of the most popular football journalists on the planet and certainly qualifies as a Twitter power user. Tweet multiple times within an hour and earn thousands of likes and retweets within minutes of posting.
6. Chris Brogan (@chrisbrogan)
Chris shares many ideas on social media daily and is one of the most popular social media experts. Like other Twitter power users on this list, he tweets several times a day, sharing information that entertains or informs his followers.
How to become a Twitter user
You can also become a Twitter power user. While you may not grow a following into the millions, you can significantly improve your reach and engagement.
Here are some tips that can help you.
1. Tweet at the right time.
Tweeting at the right time is one of the cornerstones of becoming a Twitter power user. Almost every post about improving your Twitter presence includes this tip, and for good reason.
So, you need to find the best time when your audience will be free enough to interact with your tweets. Each audience has different peak times, so it’s up to you to determine the peak time for your audience.
Twitter analytics tools can help you figure out what that moment is by tracking when your followers engage with your posts.
2. Focus on mobile users.
When it comes to Twitter, mobile is king. Most people use the app on their mobile phones, so you should focus on attracting this demographic. Twitter does a great job of optimizing your tweets for mobile, but if you want to become a power user, you need to go beyond what Twitter provides to provide the best experience for your audience.
One thing you could do is use clear images on mobile. Also, if you link to your website or blog, make sure the site is optimized for mobile users.
3. Ask users to participate; don’t wait for it to happen.
Ask and receive, which is true in the case of Twitter. So if you want people to like, retweet or reply to your tweets, just ask them.
Adding a “please retweet,” “like this,” or “reply to this” is more likely to increase your engagement than tweets that don’t have the pleas.
However, you need to be careful about offering something of value in return. This does not mean starting a chain of likes-for-like or retweet-for-retweet. Instead, it’s vital to provide valuable content or information that people will want to share and retweet.
4. Use action words.
People are more likely to do something if you ask them to do it, so it’s a good idea to use action words in your tweets.
Including subtle or even direct requests gets people to notice your tweets and can encourage them to take the desired action. Remember, this method works best if you provide value to your followers.
Slim Jim is an excellent example of a power user using this technique. See how it asks followers to reply to this tweet? You can do it too.
Benefits of becoming a Twitter power user
1. It helps build your brand.
If you own a business, the increased exposure that becoming a power user provides can greatly help your Twitter marketing strategy.
2. It will drive traffic to your website.
Being a Twitter power user can drive referral traffic to your website. For example, you can include your website link in your bio or tweets. You can find more ways to drive traffic to your website from Twitter here.
3. You may be verified.
As an advanced user, you can request Twitter verification. If you use Twitter, you’ll know that verification lends a sense of power and authority to your account. At the very least, it indicates that your ID is a genuine account.
4. It helps you keep up with trends and news.
Twitter is an important source of news and trends. By being an advanced user, you will always be in the know.
Cons of becoming a Twitter power user
1. You have to tweet constantly.
If you’re just starting out, one of the hardest things, and definitely a disadvantage of being an advanced user, is how often you’ll need to post content. We are talking several times a day and even several times an hour.
2. There is a risk of addiction.
Being a Twitter user means you probably have to be online most of the time. As a result, there is a risk of becoming addicted to Twitter, which can be harmful if not kept under control. Therefore, a balanced and conscious effort to prevent addiction is essential.
3. You must exceed the character limit.
Because Twitter has a 280-character limit, it can be difficult to express thoughts coherently, even if you create a thread.
4. Your tweets can get lost in the noise.
Millions of tweets are sent daily, and with new tweets posted every second, your tweets can get buried quickly. You can mitigate this by providing highly valuable content and using Twitter hashtags.
Your path to becoming a Twitter power user starts here
We hope this is an excellent starting point for anyone thinking of becoming a Twitter power user. While there’s a lot more to Twitter than these tips we’ve provided, following these guidelines will help you increase engagement on your Twitter account. Remember, the goal is not to reach a million followers. The goal is to provide valuable content that other users can’t help but retweet, putting you on the path to becoming a power user.
Editor’s Note: This post was originally published in March 2009 and has been updated for completeness.