From TikTok to Clubhouse and Lasso, it seems that new viral social media platforms are popping up every day. In addition, many of the old-fashioned ones have suddenly declined in popularity. If you’re a salesperson, keeping up with these trends can be difficult, but it’s necessary to create and maintain a strong audience.
Over the years, we’ve kept you up to date on the social media platforms you should be concerned about. But you may be wondering, where are these viral social networking platforms now? And which ones are still worth investing in? Here’s what you need to know.
Viral Social Networking Platforms – Where Are They Now?
We first pointed out TikTok how app marketers should look in 2019. At the time, the app had over 500 million monthly active users. Since then, that number has doubled to more than a billion monthly active users.
In 2019, we saw brands like Guess experimenting with TikTok creating their own unique viral video challenges. We predicted that more industries and brands would start to get creative with their marketing tactics and engage in TikTok over time.
However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported that 50% of major brands do not have a presence on TikTok. This includes $ 1 billion brands like Google, Ikea, and YouTube.
But that doesn’t mean companies are counting on the app, much less actually. Through our own surveys, we found that 65% of social media marketers who take advantage of TikTok plan to increase their investment by 2022.
Leveraging TikTok Influencer Marketing
If you’re a marketer who wants to start taking advantage of the app or increase your investment, a good way to do that is through influencer marketing. While many brands are still spreading to integrate into the app, TikTok influencers appear every day and are very successful.
An example of this would be Drew Afualo (@drewafualo on TiKTok). The Los Angeles-based content creator achieved fame on TikTok by calling misogynistic creators and users of the app.
In January, Afualo saw its account rise from 1.5 million followers to 4 million in just two months, according to Buzzfeed. As of April 2022, the account has 6.9 million followers.
Since gaining popularity on the app, Afualo has been selected to promote films such as “The Lost City,” starring Sandra Bullock and Channing Tatum.
@drewafualo #ad Be sure to check out The Lost City on 3/25 😎 Sandra Bullock is the worst period @Paramount Pictures #fyp #xyzbca #girls #men #funny #college #embarrassing #OscarsAtHome #WomenOwnedBusiness ♬ Joy (30 seconds) – TimTaj
She has also partnered with online fashion retailer Shein to promote her SheinX collection.
@drewafualo Lmk what dress is your favorite 🤓 Buy the #SHEINX collection and use my “DREW” code to save 15% off the whole @SHEIN US site! #SHEINpartner #fyp #xyzbca #girls #men #funny #college ♬ so original – Drew Afualo
TikTok content creators like Afualo create meaningful connections with their audience and understand the app in a way that many brands don’t. This makes influencer marketing a great method for brands or companies that want to market to TikTok.
In our survey, we found that 57% of influencer marketing reported that influencer marketing was one of the most effective trends to take advantage of. We also found that 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.
2. Club house
I remember when Clubhouse was launched in 2020. It seemed like an exclusive club where you had to meet someone who could get you into it. And somehow it was. Clubhouse is an application based on audio chat. When launched, users had to receive an invitation from another user to join.
In July 2021, app developers removed Clubhouse’s invitation-only system, allowing anyone to join the platform.
When we first mentioned Clubhouse in February 2021, the app was only available on iOS devices. However, the following May, it was also available on Android devices.
In our initial reports, we said we weren’t entirely sure if Clubhouse could work for brands and vendors. And in the last year, Clubhouse’s popularity has begun to wane as other platforms, such as Twitter via Twitter Spaces, move with audio chats.
Is Clubhouse Marketing Valuable?
In February 2021, Clubhouse reached a maximum of almost 10 million monthly downloads. Just two months later, in April 2021, that number plummeted to just 900,000 downloads, according to Forbes. But don’t let this deter you from taking advantage of the audio app. The numbers suggest that Clubhouse may be experiencing a resurgence in 2022.
In December 2021, the app was downloaded 1.3 million times, and in early 2022, Clubhouse ranks 12th on social media in the app store, according to InfluencerMarketing Hub.
So, is there value in marketing in Clubhouse? It depends on your approach. A major attraction for Clubhouse was its association with celebrities such as Drake, Kevin Hart and Tiffany Haddish. With that in mind, using well-known influencers or industry influencers to promote your brand in Clubhouse could be a worthwhile investment.
Clubhouse can also be a useful platform for organizing focus groups and creating personal connections with your audience.
However, if you find it difficult to find an influencer big enough to attract your audience to Clubhouse, or if your audience doesn’t seem to frequent the app, it may be best to invest elsewhere.
Launched in 2020, Twitter Spaces is the answer to Twitter at Clubhouse. It is a feature that allows users to join and organize live audio discussions on the Twitter app.
We predicted that Twitter Spaces would be a great feature because Twitter is already a dialogue-friendly platform with very little focus on images.
While there are no statistics on the popularity of Twitter Spaces among users, Twitter itself is a very successful app. Twitter reported that its annual revenue in 2021 was $ 5 billion, a 37% increase in its year-on-year revenue.
In a recent HubSpot poll, we also found that only 14% of social media marketers take advantage of audio chat rooms like Clubhouse and Twitter Spaces, but 68% of those who do say it’s a marketing strategy. of the most effective social networks they use.
Given the popularity of Twitter and the likelihood that your competitors are likely to increase their investment in audio chats, Twitter Spaces is definitely a feature that you should consider in your marketing strategy.
Your brand can use Twitter Spaces to create meaningful engagement with its audience, connect during trends and cultural moments, or organize large-scale focus groups to get feedback on a product or service.
4. Party at home
Launched in 2016, Houseparty was a group messaging app that allowed video chats and could accommodate up to eight users at a time. For more fun, attendees could use filters, stickers and other unique features to keep the party going. Two years after its founding, the app launched a chat feature for users to play with friends.
In 2019, we wrote: “For example, a small makeup company could sponsor a ‘houseparty’ where an influencer can answer beauty questions and show attendees how to use one of their new beauty products.”
However, Houseparty closed in September 2021 after being acquired by developer Fortnite Epic Games. The game developer said, “The team behind Houseparty is working to create new ways to have meaningful and authentic social interactions on a metavers scale at the Epic Games family.”
We first pointed to Lasso as a social media platform that marketers should look at in 2019. Launched by Facebook in 2018, Lasso was a short video platform designed to compete with TikTok.
We looked at our crystal ball in 2019 and wrote, “While Lasso is just getting started, it could be a promising platform in the future because it’s owned by Facebook. This could mean that the app could benefit from the base Facebook ‘s user experience, technology resources and technology resources. funding “.
Unfortunately, Lasso never really reached the Gen Z audience that Facebook was trying to reach, and the app closed in July 2020. The platform was abandoned when Facebook started testing Instagram’s TikTok feature. Reels.
Trying to promote your brand in an app that is not as popular as before may seem like presenting you at a party after almost everyone has left home. Fortunately, new platforms are always on the rise, so there will always be new and creative ways to reach your audience. And you can trust us to share what’s to come.