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Aviator Nation, a high-end clothing brand founded in Southern California, is known for its comfortable, colorful clothing and relaxed 70s style. Founder Paige Mycoskie started the brand in her Venice Beach garage in 2006. and has since been expanded to 17 commercial establishments.. Leading lists such as Reese Witherspoon, Jay Z, Matthew McConaughey, Zac Efron and Jennifer Aniston are among the many who have been seen wearing the brand, including their iconic sweatshirts.
Unlike many founders whose businesses have apparently exploded overnight, Mycoskie has never made any outside investments: it owns 100% of the business. From the beginning, he has relied on expanding banks ’lines of credit to support his business. “If I had to take money from someone, I would have to owe something to someone and that wouldn’t be under my control. I wouldn’t feel the freedom I feel to design what I design,” Mycoskie said. Forbes in an interview for her 2022 issue of “America’s Richest Self Made Women.” Mycoskie ranked number 80 on the list, ahead of some of the company’s most prominent women, such as Kris Jenner and Serena Williams.
Read on for more information on Aviator Nation founder Paige Mycoskie.
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Who is the founder of Aviator Nation, Paige Mycoskie?
Hailing from Arlington, Texas, Mycoskie grew up away from the world of surfer girl fashion in which she is rooted today.
The entrepreneur had her first taste of fame in 2002, when she appeared in adventure reality. The amazing raceper Forbes. When the show’s press tour took her to California, she said she began her love of the state’s relaxed lifestyle.
“I’ll never forget going out on the beach and seeing people skating and biking, playing frisbee, volleyball and surfing,” Mycoskie said. Forbesand he added, “and I said, ‘Oh, my God, this is my dream.'”
Mycoskie pursued a journalistic career after his time on the show, but did not feel fulfilled. So he quit his job and found himself working at a surf shop in Venice Beach.
Despite having no previous design experience, Mycoskie loved working in detail and began designing her own surf-inspired retro clothing after hours. “I started making clothes for myself as a hobby and they naturally looked like the 70s,” the company owner said in a question and answer on the Aviator Nation blog. “I’m obsessed with feeling comfortable and (that’s why I wanted to) figure out how to make this look fashionable.”
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What is the net worth of Paige Mycoskie?
Aviator Nation has experienced steady growth since it began in 2006, but sales have risen in recent years: they rose from $ 70 million in 2020 to $ 110 million in 2021, according to Forbesand is expected to at least double in 2023.
As Mycoskie owns 100% of the company, Forbes it estimates its net worth at $ 350 million.
The brand’s clothing is so coveted that a 20% discount on sales it made during the Covid-19 pandemic with revenue earmarked for 300 AV employees totaled $ 1.4 million in sales, he said. revealed Mycoskie, who called the initiative “huge.”
Demand for the brand remains strong, despite criticism of its price: sweatshirts and sweatshirts range from $ 160 to $ 190. “From the perspective of those people who can afford it, it allows them to point to wealth well, but also to point out those other values such as‘ I’m relaxed, ’” said Alixandra Barasch, an associate professor of marketing at the Stern School of NYU. . Business, explained a Forbes.
Is Paige Mycoskie related to Blake Mycoskie?
The entrepreneurial gene seems to run in the Mycoskie family: Paige Mycoskie’s brother is Blake Mycoskie, founder of Toms Shoes and co-founder of Madefor.
However, the brothers took different approaches to financing their businesses: unlike Paige, Blake took on outside investors and creditors eventually took over their 50% stake in Toms in 2019.
Speaking of her sister’s business experience compared to her own, Blake said Forbes“She just stays true to what looks good to her and her instincts. That’s something I wish I had done better for Toms.”
In addition to founding similar brands inspired by surfing, the brothers also got started The amazing racewhere they competed together, and today they are still close.
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