Why Real-Time Tracking is Essential for Efficient Supply Chain Management

With the massive increase in online stores and shoppers in the digital marketplace, the number of shipping and delivery options is also growing. Online consumers enjoy being able to track their packages and see how they are getting closer to their destination. Aside from the serotonin boost, it offers customers waiting for their package.

Why is real-time tracking essential, especially for more effective supply chain management? Read on to find out.

Delivery of packages

What is real-time tracking?

A real-time tracking system, sometimes called a real-time tracking system (RTLS), is a tracking method that uses or uses GPS in conjunction with logistics databases to track or identify the exact tracking and location of any package at a given time.

The data collected, with the help of GPS and logistics databases, is updated in real time for immediate access and evaluation. The real-time tracking process allows the customer to obtain information about the whereabouts of their package throughout the supply chain.

Tracking the packages released by the company has many impacts not only on the reputation of the company but also on the effective management of its supply chain.

The main purpose of real-time monitoring is to provide transparency so that necessary alternative routes can be taken when dilemmas and problems occur.

Supply chain management (SCM) includes product development, sourcing, production, and the information and logistics systems needed to coordinate these activities. A supplier chain and network is made to manage the supply chain that transports products, raw materials and suppliers.

How does supply chain management work?

Supply chain management encompasses all aspects of the manufacturing process, from the procurement of raw materials to the delivery of finished goods. Keeping operations running smoothly is an essential part of supply chain management to deliver better value to customers and stay ahead of the competition.

According to supply chain management (SCM), most products on the market are the result of many companies working together to produce them.

Contrary to popular belief, companies are now beginning to recognize the importance of supply chains as a strategic asset. By managing the supply chain, companies can deliver goods faster, ensure items are always accessible when needed, eliminate quality issues through regular quality checks and facilitate returns, increasing value for both the ‘business as for consumers.

Responsible for the supply chain that manages the warehouse

How can real-time tracking help improve supply chain management efficiency?

Real-time tracking of any package or package shipment plays a vital role in managing the entire supply chain.

Reduces the risk of loss

Having real-time updates on the precise and accurate location of the package can help identify if the package is going through heavy traffic or delays. With this, alternative routes, solutions and other necessary measures can be taken to manage the traffic.

At the corporate end, the supply chain is also being controlled by corporate stakeholders.

Real-time tracking provides transparency and accurate information, which improves reliability and goodwill in the minds of both customers and stakeholders.

When deliveries are delayed, following the company’s best alternative route would also leave a good and better impression regarding the company’s handling and management of the crisis.

Improves effective and productive decision-making

A supply chain manager must have good decision-making skills in making moves or decisions related to the company’s goods and services.

Gathering the necessary information from real-time monitoring and evaluation of this data will help the decision maker identify the best solution or alternative way to the problem.

Along with reducing losses, real-time monitoring also improves a company’s ability to make the right decision when delays occur.

Since real-time monitoring allows the company to find problems in a short time, the company will be able to manage the problem and provide deeply appropriate solutions quickly before the situation worsens.

A deliberate method of processing data obtained through real-time monitoring will define alternatives and organize information into thoughtful decisions.

Having good judgment between technological errors and delays would also create good impacts and impressions of the company for stakeholders, customers and future customers.

On the other hand, reaching a wrong and inappropriate decision can have adverse consequences, even risking existing clients and customers.

Practice transparency and improve customer service

Customer service is one of the most fundamental components of logistics and supply chain management. Without customer service, the company would not be able to attract customers and sell its goods and services.

Real-time monitoring would practice transparency, which in turn builds trust and goodwill. Apart from this, it also protects the company’s reputation among its business partners, potential customers, investors, employees and stakeholders.

Transparency also leads to better customer service as the customer would prefer to be involved in the overall process of their product. Customer service plays a fundamental role in improving the supply chain.

Good customer relations through exemplary customer service will also create a good image for the company.

What do these mean?

In a general sense, real-time tracking would improve the efficiency of supply chain management, as most customers value transparency as it is usually associated with openness and honesty. In addition to this, any crisis that occurs during the shipping process will be immediately determined and resolved.

Despite being deployed in multiple locations, having real-time tracking via GPS still allows the company to have direct control and management over the vehicles carrying the packages.

Along with increased productivity, this also reduces other costs that can be triggered when problems arise. As a result, comprehensive supply chain management would be more efficient and effective.

supply chain


Effective supply chain management is primarily based on accurate and fast-tracking products, from raw materials to goods or services. Information and data about the whereabouts of the package benefits the customer, the company and the stakeholders. Therefore, companies must have a reliable and transparent shipping partner.

Tive allows you to track your packages using GPS anywhere in the world. With transparency as a priority, Tive would reduce your worries and increase your excitement while waiting for your order to arrive at your door.

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