Why You Need TikTok in Your Small Business


When people ask me where they can find me on social media, I say, everywhere except TikTok. But now I realize that many small business owners use TikTok videos (and you don’t have to know how to dance!) In their marketing strategy.

The growth of Tik Tok statistics as a social media platform is not at all surprising. According to Sprout Social:

  • TikTok has over a billion monthly active users. (This is similar to Instagram and Twitter only has 330 million a month).
  • 47% of TikTok users are between 10 and 29 years old.
  • Nearly 80 million monthly active users are in the US.
  • 37% of TikTok users have a family income of more than $ 100,000.
  • 61% of TikTok users are women.
  • 53% of TikTok creators are between 18 and 24 years old.

How can you use this new social media tool to build relationships with your potential customers if they are a target TikTok user? How can content be reused?

At The Small Business Radio Show this week, Austin Armstrong, who is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency that specializes in TikTok business marketing. He has posted over 1,500 videos on TikTok and with that effort, has tripled his own business and thousands more on his clients’ accounts.

Austin spoke:

  1. Why now is the best time for a small business to consider TikTok.
  2. Getting started with TikTok, how often you should post, and most importantly, how to find TikTok educational video ideas.
  3. How to make money with leads or build contacts with TikTok.
  4. I asked Austin if I should leave other platforms to participate in TikTok. How to use the videos your small business produces on TikTok to grow other social networking platforms.

Listen to the full interview on The Small Business Radio Show this week on why you should try TikTok as a marketing channel for your business.

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Image: Austin Armstrong






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