Zoho Launches New Marketing Plus Platform

Small businesses are no strangers to the challenge of quality versus quantity, as it is almost always difficult to maintain levels of excellence with scale. Zoho is familiar with this issue.

“There’s always a constant battle between doing more and doing everything right,” says Prashanth VK, Zoho’s head of market strategy and CX’s thought leadership. “It’s like the classic story of quality versus quantity. There is certainly no universal correct answer. “

However, with the May 10 launch of its new Marketing Plus platform, Zoho hopes to offer this and other marketing solutions needed for small businesses. The new Zoho Marketing Plus The platform enables collaboration and combines marketing efforts into various aspects of a campaign.

“Consumers and digital marketing continue to evolve at a rapid pace, and marketers are struggling to keep up. It’s getting harder and harder to properly manage multiple campaigns, channels, customer profiles, data and ROI,” says Mani. Vembu, Zoho’s chief operating officer, said in a press release.

“The complexity of data and scaling personalization only increases the pressure on vendors and CMOs to deliver effective campaigns and revenue,” Vembu adds. “By eliminating the redundancies and confusion that arise from multiple solutions, Zoho Marketing Plus maximizes productivity and teamwork, enabling marketers to stay agile and collaborative in the midst of evolving customer needs. When marketers aren’t stuck in operations, they can offer creative campaigns that promote meaningful brand-customer relationships. “

What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified platform that enables marketing teams to create seamless, consistent customer experiences and deliver more personalized customer journeys.

Marketing platforms are tools that link marketers to their consumers while creating awareness, engagement and community. After all, marketing is more than just presenting a single message on a single channel. But integrated and unified marketing platforms often do not cater to small businesses. With Zoho’s Marketing Plus platform, small businesses can drive involvement in all customer contact points while confidently managing their unique marketing processes.

With Zoho Marketing Plus, businesses of any size can:

  • Keep equipment aligned granting the right access to the right seller, allowing for perfect collaboration.
  • Optimize multichannel marketing efforts with support for email, SMS, webinars, events, surveys, social media and presentations.
  • Manage your campaigns more effectively creating activities, assigning ownership of tasks, tracking progress, and collaborating in real time.
  • Stores and shares marketing materials with centralized file management. Marketing materials such as presentations, documents, price sheets, white papers and PDFs can be stored in one place.
  • Measure your marketing success with powerful visions. By combining data from all marketing operations, teams can see at a glance which channels, campaigns, and messages have the best impact.
  • Automate marketing operations by creating multi-channel marketing trips for customers that engage every potential customer and client.
  • Access everything in one place. Instead of switching between products, tabs, accounts, and user experience, Marketing Plus users can access all of their marketing efforts on a single screen.

Zoho Marketing Plus offers solutions

Zoho’s new Marketing Plus platform was designed to help small businesses get the most out of their marketing efforts by overcoming four major challenges:

1. Small businesses are struggling to do better.

Quality or quantity? It is a decision that too many small businesses have to make. How do you increase your marketing efforts while maintaining the same standards of excellence? The Zoho Marketing Plus platform allows you to find a middle ground by tracking each project from start to finish, managing all the activities of each channel in a single location and collaborating to create and manage assets on the same platform.

2. Small marketing teams may have trouble customizing customer engagement.

Personal involvement is a goal of most any marketing team, but it is not easy to achieve. How do you systematically provide valuable content to your customers based on a good understanding of what they need? Three components are needed: valuable content, deep context, and a content delivery system. The Zoho Marketing Plus platform offers the ability to segment the customer base according to a variety of criteria. Vendors can then analyze each segment independently and determine the best course of action.

3. Small businesses tend to have less access to data analytics and powerful knowledge.

Data is the clay that allows marketers to perform monumental experiments, but most small business marketers do not have access to the data they need. If they do, they may have to search for it manually or receive it when it is too late to be useful. Zoho Marketing Plus uses tools such as heat maps, score maps, and session recordings to show marketers how users interact with their content. Combining quantitative data with qualitative information about user behavior will help marketers improve their content and create the right kind of engagement with their target audience.

4. Small businesses have more difficulty enabling excellent customer experiences.

When a small business reaches a specific level of growth, the lower customer experiences become more evident. Unfortunately, most small organizations have a limited number of sales and service employees. Thanks to Zoho’s Marketing Plus platform, the ability to manage these customer-oriented features while monitoring them contributes greatly to improving the overall customer experience.

Zoho Customer Success Stories

Customers who have previewed the software have noticed.

“Our previous marketing solution required time-consuming and costly customization and engineering support just to deliver experiences to our customers that have not been scaled or produced meaningful knowledge,” says Sundeep MV, Director of Marketing of Techademy, in a press release. “We adopted Zoho Marketing Plus, integrated Zoho CRM, and now have a complete unified marketing and sales solution in which all relevant stakeholders in the organization have the data and tools to increase engagement and drive experience. Our evangelism, marketing, pre-sales and sales teams work together on a single control panel of the platform, which houses all the content and data we use to get useful information and grow the business. “.

Saru Saadeh, CEO of Austin-based Iron Roots, has long used Marketing Plus components. He likes to access all tools on a unified platform.

“What I really like about Marketing Plus is that it brings it all together,” says Saadeh. “So before the launch of marketing plus we would still use many of the tools in the suite, but also others to complement. The main difference for us is that it has allowed us to incorporate the planning component into the deployment of different strategies. marketing “.

Saadeh also described his company’s experience with Marketing Plus.

“The good thing is that it gives you an omnichannel vision, which allows you to create what we specialize in, which is a kind of point-of-contact strategy between channels that spans a variety of formats and styles,” he says. “And I think what hasn’t been talked about enough is the power of each of Zoho’s applications as standalone tools. Putting it all together has been nice. It allows for a good feedback loop of planning, deployment, tracking. and allowing this data to fuel additional marketing ideas and tactics. And so I think it’s certainly full of powerful applications that are powerful standalone and really allow us to harness the power of each in a unified way with Marketing Plus. ” .

Saadeh even pointed to the affordable price of Zoho Marketing Plus, which he says helps level the playing field between small and large businesses. With $ 25 for the first user and only $ 10 for each additional user, the platform is one of the most affordable on the market.

More at:, Zoho Corporation

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